Introduction. A/B testing is a way to use product data analysis and statistical techniques to compare two different versions (A and B) and see which one is more effective. It helps you make data-d...

Introduction. The cost per action (CPA) advertising model is a billing method in which advertisers pay an ad network or media source only for specific conversion behaviors (such as purchases, regi...

Introduction. Customer-to-customer (C2C) trading is a business model that refers to direct customer-to-customer transactions. It’s a way for private sellers and private buyers to trade goods or se...

Introduction. Return on ad spend (ROAS) is a marketing metric that represents the ratio of revenue generated by an ad to the amount of money invested in the ad campaign. This metric plays a very i...

Introduction - Definition of CPV Credential Presentation Value (CPV) is a technology that enables the secure transfer and validation of personal information and credentials. CPV is beneficial for ...

Introduction. Return on investment (ROI) is a metric that refers to the rate of return on an investment. It’s the ratio of the amount of money you earned to the amount of money you spent on an inv...

Introduction - Definition of CPI The Consumer Price Index (CPI) is a composite measure of changes in the prices of goods and services consumed by households. The CPI measures people’s real purchas...

Introduction. Cost per view (CPV) billing models are gaining traction in the digital advertising market. CPV refers to the way advertisers are charged when an ad video is viewed over a certain amo...

Introduction. Click-through rate (CTR) is a metric that shows the ratio of the number of times an ad is shown to the number of times it is actually clicked. For example, if an ad is shown 1,000 ti...

Introduction. In the online advertising market, Cost Per Mille (CPM) is one of the most commonly used billing models. CPM refers to the cost an advertiser pays per 1,000 ad impressions. For exampl...